Ceramic Sanitary Ware Market and Its Key Opportunities and Challenges

The Ceramic Sanitary Ware Market size is estimated to be USD 37.4 billion in 2017 and is anticipated to reach USD 59.2 billion by 2022, at a CAGR of 9.6%. Factors such as the expansion of the real estate sector, shift of production facilities to emerging economies, and change in consumer preferences are driving the growth of the ceramic sanitary ware market. In addition, the increasing demand for ceramic sanitary ware products from the Southeast Asian countries, upcoming infrastructure projects, and increasing manufacturing facilities of ceramic sanitary ware are further anticipated to propel the growth of the ceramic sanitary ware market. The ceramic sanitary ware market has been segmented on the basis of type, application, technology, and region.

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Residential segment to be the largest application
Based on the application, the ceramic sanitary ware market has been segmented into commercial and residential. The usage of ceramic sanitary ware will continue to grow because of the increasing real estate industry, which is influenced by technological advancements; and demographic shifts such as rapid urbanizations and changing lifestyles of millennials. The market for residential applications will get majorly driven by Asian economies such as India, China, Indonesia, and Thailand due to high growth in the real estate market.

The demand for toilet sinks is expected to witness the highest growth in the overall ceramic sanitary ware market
The toilet sinks/water closets segment is projected to grow at the fastest rate in the global ceramic sanitary ware market during the forecast period. The rise in disposable income has driven the demand for sanitary ware, especially toilet sinks/water closets.
Market Dynamics
Growth in the real estate market
Growing demand from Southeast Asian countries
A shift of ceramic sanitary ware production to emerging economies
Environmental concerns

Major strategies identified in the global market include the following:

• Expansions
• New product launches
• Agreement
• Mergers & Acquisitions

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Asia Pacific is the largest market for ceramic sanitary ware
Asia Pacific is the largest market for ceramic sanitary ware, globally. The region is also expected to continue dominating the market during the period between 2017 and 2022. Rapid growth in urbanization and expansion of the real estate sector are fueling the demand for ceramic sanitary ware in this region. The overall growth of the economy in the region is leading to the implementation of various infrastructure projects, including the residential sector. This is likely to drive the market for ceramic sanitary ware products in the region in the near future.

The major players operating in the ceramic sanitary ware market include Roca Group (Spain), Geberit Group (Switzerland), LIXIL Corporation (Japan), Toto Inc. (Japan), RAK Ceramics (UAE), Duravit AG (Germany), HSIL Ltd. (India), Ideal Standard International S.A. (Belgium), Villeroy & Boch (Germany), and Duratex S.A. (Brazil).